Patti Doyle Communications directs C&S Companies’ public relations and public information campaign for the runway expansion project at T. F. Green Airport. The agency will be involved in significant stakeholder relations, press relations, and community engagement.
C&S Companies was selected by the Rhode Island Airport Corporation to design and manage a runway extension that will enable Green to remain competitive in today's complex and ever changing aviation market. This multi-year project, proposed to reach completion by 2017, encompasses a $40 million dollar plan to extend Runway 5 by 1,534 feet, and, in addition, expand Taxiway M and construct a new holding bay. The budget includes new lighting, signage, and markings, as well as the update of Green’s monitoring systems and electrical vaults required once the extension is complete.
The extension will allow Green to retain passengers who might otherwise stray to competing, out-of-state regional airports, as well as enhance the efficiency of the New England Regional Airport System.
This project marks Patti's continued involvement with the airport and the Rhode Island Airport Corporation since serving as its public relations executive in the early 1990's when the Airport Corporation was formed under former governor, Bruce Sundlun. There, she oversaw the communications campaign for the Terminal Improvement Project, which was successfully completed in 1996.
Roger Williams Park Zoo
In 2006, the Roger Williams Park Zoo embarked on a comprehensive $35 million master plan to upgrade the facility. An $11-million bond, to be put before the R.I. voters, represented roughly one-third of the $35 million plan. Of the $35 million, R.I. Zoological Society was raising two-thirds; the $11 million would close the funding gap. The Zoo is a significant contributor to Rhode Island’s $2 billion tourism economy, generating $13 million per year and attracting New England visitors to further increase the success of Rhode Island restaurants and retail establishments.
In August, prior to the capital campaign announcement, polling revealedvoter support for Question 6 with 49 percent favoring the issue and 37 percent opposing it. 13 percent remained undecided. Undecided voters indicated that they would be swayed to support the question following further explanation regarding how the money would be used, as well as proof of the bond's importance in preserving the Zoo as an economic contributor. With the knowledge that taxes would increase in order to pay for the $11 million, some argued that the Zoo was already well supported by its own fundraisers and membership fees. The Zoo struggled, not only with these perceptions, but with low placement on the ballot, the daunting number of undecideds, and the competition for visibility in the press against extremely high profile political races, including the casino referendum, U.S. senatorial race, and gubernatorial race, as well as nine other referendums. It became clear that a smart outreach campaign was imperative in order to obtain the last third of their funding and complete the master plan.
The Zoo partnered with us to plan and execute a strategic public relations campaign that established broad public support by promotinga better understanding of the plan's positive economic and social implications for the state. Due to limited funds, we could not solely rely on a paid mass media campaign for “Yes on 6.” Rather, we developed a mix of public relations, grass roots outreach, special events, advertising and interactive to achieve the desired result.
The goal was achieved with Rhode Islanders approving Question 6 by a vote of 68 percent. PR efforts resulted in 90+ news stories, nine of which were editorial endorsements by the newspapers. A total of 482,200 website hits were achieved during the seven-week campaign.
Frank Caprio for Treasurer
Patti Doyle serves as the spokesperson and press strategist for Frank Caprio, Democratic candidate for the office of General Treasurer.
In 2006, Caprio’s campaign for Rhode Island General Treasurer made history as the first in the state to announce candidacy through a multi media broadcast. By utilizing television, on-demand cable, web, and radio he enabled Rhode Islanders to access his campaign message as easily and comfortably as possible, a communications plan that proved rewarding when he won the race on November 7, 2006 with 73% of the vote, the largest margin of any contested candidate on the Rhode Island ballot in 2006.
During his term, Caprio maintained Rhode Island’s effective pension plan despite economic turmoil. Months before the subprime mortgage crisis took a toll on banks, he minimized the state’s exposure to asset backed securities. While investment losses ravaged other states, Rhode Island’s state pension substantially outperformed its peers. Under his management, the pension plan sustained its five year average on investment returns. Furthermore, in a study done by Maryland Public Policy Institute, Rhode Island’s pension plan, under Frank Caprio, footed some of the lowest bills to outside money managers in the nation.
The success of Caprio’s previous term, as well as his 20 year political track record, highlights his ability to protect Rhode Island’s financial assets. In 2014, Caprio plans to build upon his previous progress, running on the principles of transparency and on-demand customer service with the primary focus of increasing and improving jobs for Rhode Islanders, arguably state’s biggest challenge.
Twin River - Jobs To RI
Twin River Casino, based in Lincoln, R.I., employs roughly 900 workers – 92 percent of whom are Rhode Islanders – and generates more than $285 million in annual tax revenue for the state as well as $10 million for its host community, Lincoln. In spite of a recession and stiff competition from some of the world’s largest casinos nearby, namely Foxwoods and Mohegan Sun in Connecticut, Twin River had successfully positioned itself as a “convenience casino,” growing its profitability as well as state tax revenue throughout 29 of the 30 previous months leading up to December 2011.
However, Twin River’s viability was seriously threatened when, in December 2011, Massachusetts’ political leaders passed a law allowing for the immediate licensing and development of three, resort-style casinos which was projected to negatively impact revenue on the order of $100 million annually to the State.
In response, Twin River’s leadership asked the Rhode Island General Assembly to include a referendum on the 2012 election ballot. State law requires statewide voter approval for any gaming expansion and importantly, also requires host community support by a simple majority. Passage of the referendum, however, would prove daunting. For three decades, Rhode Islanders had resisted any and all efforts to expand gaming.
In February 2012, Twin River turned to Patti and Mike Doyle to launch an awareness campaign to educate Rhode Islanders about the referendum and its vital importance, and to gain their support for its passage.